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Obi Asika

Chairman DragonAfrica, Social Media Week Lagos, Outsource Media

Category: Media/Creative Arts

Obi Asika

Obi Asika is a Nigerian creative industries entrepreneur. He is most known for his involvement in the growth of Nigeria’s music industry, as the founder and CEO of Storm 360 - an indigenous music label which spawned some of the African continent’s most successful musical entertainers, including Naeto C, Ikechukwu, Sasha P, General Pype, L.O.S., Ms Jaie, Tosin Martins, and Yung 6ix.

He is a founding partner of Dragon Africa - a Strategic Communications Firm based in London, Lagos and Accra, and is the Chairman of OutSource Media, a leading communications and content production company.

Obi Asika also sits on the board of the Collecting Society of Nigeria (COSON)., and is a prominent figure in laying the infrastructure for the growth and development of the media & entertainment industry

Obi Asika has worked - and continues to work - with The World Bank, international companies, and government at state and Federal levels to shape public policy and create an enabling environment for the creative industries in particular and commerce in general. He has been actively involved in developing and nurturing entrepreneurship, sports, creativity, and youth by contributing his expertise on various government & policy shaping initiatives including:

  • YouWIN Mentor 2011, 2012, 2013
  • Presidential Summit NEMT
  • Eko Football Brand Development
  • Calabar Rocks, Brand Development and Platform, Cross River
  • Presidential Centenary Committee on Sports
  • Nigeria Presidential Committee on Centenary of Nigeria
  • Board Member, COSON
  • Governing Council Member, Nigeria, Africa 2.0[14]
  • Trustee of the Online Publishing Association of Nigeria
  • Senior Special Assistant to the President of the Federal Republic of Nigeria, President Goodluck Jonathan (2015)

Obi Asika’s passion for sports has seen him serve on numerous bodies as well as drive sporting activities around the African continent including:

  • Eko Football (Lagos Football Association)
  • Soccerex West Africa
  • Kwara Football
  • Publication of History of FA Cup Book
  • Invasion USA 94 World Cup Compendium
  • On Air Commentator for Football Nigeria 99
  • Nations cup 2000
  • Mali Nations Cup 2002
  • National School selection, English Schools, 1986
  • Guest Commentator, International matches (NTA) since 1992
  • Publisher, Super Eagles Invasion USA 1994
  • Consultant, West Africa ISL (FIFA) 1999 - 2002
  • Event & Sponsorship Management, 1999 Under 20 (FIFA) World Cup
  • Exclusive Licensee, FIFA World Cup Village U20 World Cup, Lagos
  • Event & Sponsorship Management – 2000 CAF Nations Cup
  • Marketing Consultant – Black Stars of Ghana 2000 ‐ 2002
  • Consultant – FIFA TV 1999 ‐ 2002
  • Vice Chairman – Kwara United FC (Nigeria Premier League) 2003 ‐ 2005

Widely recognized and respected for his passion and vast knowledge for entrepreneurship, creativity, and sports, Asika has been invited to speak at a number of high-level events, including the following:

  • National Economic Management Team Summit, 2010, co-lead media and entertainment sector
  • Harvard Business School Africa Conference, 2010, Panelist
  • Corporate Council on Africa Panelist & Speaker, 2011, Washington, Intellectual Property & Copyright
  • Corporate Council on Africa Speaker, 2013
  • Wharton School of Business Africa Panel, Panelist 2013
  • African Music Platform South by South West 2012
  • Midem, Panelist, African Music Spinlet, 2012
  • Wimbiz 10th Anniversary 2011 Keynote Women in Innovation
  • British Council, The Business of Entertainment, Keynote, 2012
  • Freelance Friday, Enterprise Creative, Finding New Opportunities for Creative Businesses, 2012
  • MIT Africa Innovation Conference, Keynote Speaker & Panelist, 2013
  • Panelist, Soccerex West Africa, 2012
  • Speaker & Panelist, Mobile West Africa 2011
  • Speaker, Mobile West Africa, 2012
  • Speaker, Nigeria Com, 2013
  • Panelist & Speaker, Emerging Leaders, National Economic Summit, 2011, NESG
  • Speaker, London Business School, Africa Conference, 2013, 2014
  • Speaker, Amoo African Creative Industries Conference, London, 2013]
  • Participant, Country Partner, Entrepreneur Country UK, 2013
  • Conference Chairman, Social Media Week Lagos, London, Sept 2013
  • Mobile Entertainment Africa 2012
  • Nigerian Entertainment Conference 2014

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Frequently Asked Questions.

Best performers will be selected and given fantastic opportunities and rewards. Understand YPB better with our FAQs

What is YPB?

The Young Professionals Bootcamp (YPB) is a 5 day in-residence program for high potential 20-25 year olds to learn world class practical training for success in the marketplace.

How can I participate in the bootcamp?

You can participate by applying online at

Are there entry requirements?

You must be between 20-25 years by December, 2017. You should have a passion to succeed.

What are the areas of focus?

The courses available will be under the broad streams. Sectors are:
1. Entrepreneurship
2. Creative Arts and Media
3. Social Entrepreneurship and NGO
4. Politics/Governance and Public Sector
5. Corporate Career.

Is it free?

YPB is absolutely and completely FREE. Accommodation will also be made available for selected applicants.

Can I invite my friends within this age bracket to apply?

You most definitely can. Please feel free to visit YPB's Twitter and Facebook handles to share, like and comment.

Bootcamp dates and venue?

Dates are from November 29th to December 3rd, 2017. Venue will be communicated to successful applicants

If I had been selected but need to cancel, can I simply transfer my registration to someone else?

Admission cannot be transferred.

Is it only available to Lagos residents?

No. Anyone who meets the requirements across Nigeria can apply. However, participants outside Lagos will need to take care of their transportation to the venue.

As a Lagos resident, do I have to stay in the camp? Can't I simply resume every morning and leave after each day?

You should stay in the camp to enjoy the full benefits.

Is there a dress-code?

Dress in comfortable, casual but moderate clothing. Jeans and trainers are welcome.

How do I know if I have been selected?

You will be contacted either via e-mail and/or SMS.

What caliber of facilitators/ trainer should I expect?

You will have some of the best people, top performers in the various sectors. Visit the Facilitators section of the website to see a full list of your facilitators and a brief bio on each facilitator.

Are there exams to take? Will I receive a certification after this bootcamp? Will there be rewards for good performance?

There maybe group tests but no individual tests. On completion of all sessions, you will be awarded a certificate of participation. There will also be fantastic rewards for top performers.

Is there a number I could call for further information?

Please send further enquiries to

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