Obi Asika is a Nigerian creative industries entrepreneur. He is most known for his involvement in the growth of Nigeria’s music industry, as the founder and CEO of Storm 360 - an indigenous music label which spawned some of the African continent’s most successful musical entertainers, including Naeto C, Ikechukwu, Sasha P, General Pype, L.O.S., Ms Jaie, Tosin Martins, and Yung 6ix.
He is a founding partner of Dragon Africa - a Strategic Communications Firm based in London, Lagos and Accra, and is the Chairman of OutSource Media, a leading communications and content production company.
Obi Asika also sits on the board of the Collecting Society of Nigeria (COSON)., and is a prominent figure in laying the infrastructure for the growth and development of the media & entertainment industry
Obi Asika has worked - and continues to work - with The World Bank, international companies, and government at state and Federal levels to shape public policy and create an enabling environment for the creative industries in particular and commerce in general. He has been actively involved in developing and nurturing entrepreneurship, sports, creativity, and youth by contributing his expertise on various government & policy shaping initiatives including:
- YouWIN Mentor 2011, 2012, 2013
- Presidential Summit NEMT
- Eko Football Brand Development
- Calabar Rocks, Brand Development and Platform, Cross River
- Presidential Centenary Committee on Sports
- Nigeria Presidential Committee on Centenary of Nigeria
- Board Member, COSON
- Governing Council Member, Nigeria, Africa 2.0[14]
- Trustee of the Online Publishing Association of Nigeria
- Senior Special Assistant to the President of the Federal Republic of Nigeria, President Goodluck Jonathan (2015)
Obi Asika’s passion for sports has seen him serve on numerous bodies as well as drive sporting activities around the African continent including:
- Eko Football (Lagos Football Association)
- Soccerex West Africa
- Kwara Football
- Publication of History of FA Cup Book
- Invasion USA 94 World Cup Compendium
- On Air Commentator for Football Nigeria 99
- Nations cup 2000
- Mali Nations Cup 2002
- National School selection, English Schools, 1986
- Guest Commentator, International matches (NTA) since 1992
- Publisher, Super Eagles Invasion USA 1994
- Consultant, West Africa ISL (FIFA) 1999 - 2002
- Event & Sponsorship Management, 1999 Under 20 (FIFA) World Cup
- Exclusive Licensee, FIFA World Cup Village U20 World Cup, Lagos
- Event & Sponsorship Management – 2000 CAF Nations Cup
- Marketing Consultant – Black Stars of Ghana 2000 ‐ 2002
- Consultant – FIFA TV 1999 ‐ 2002
- Vice Chairman – Kwara United FC (Nigeria Premier League) 2003 ‐ 2005
Widely recognized and respected for his passion and vast knowledge for entrepreneurship, creativity, and sports, Asika has been invited to speak at a number of high-level events, including the following:
- National Economic Management Team Summit, 2010, co-lead media and entertainment sector
- Harvard Business School Africa Conference, 2010, Panelist
- Corporate Council on Africa Panelist & Speaker, 2011, Washington, Intellectual Property & Copyright
- Corporate Council on Africa Speaker, 2013
- Wharton School of Business Africa Panel, Panelist 2013
- African Music Platform South by South West 2012
- Midem, Panelist, African Music Spinlet, 2012
- Wimbiz 10th Anniversary 2011 Keynote Women in Innovation
- British Council, The Business of Entertainment, Keynote, 2012
- Freelance Friday, Enterprise Creative, Finding New Opportunities for Creative Businesses, 2012
- MIT Africa Innovation Conference, Keynote Speaker & Panelist, 2013
- Panelist, Soccerex West Africa, 2012
- Speaker & Panelist, Mobile West Africa 2011
- Speaker, Mobile West Africa, 2012
- Speaker, Nigeria Com, 2013
- Panelist & Speaker, Emerging Leaders, National Economic Summit, 2011, NESG
- Speaker, London Business School, Africa Conference, 2013, 2014
- Speaker, Amoo African Creative Industries Conference, London, 2013]
- Participant, Country Partner, Entrepreneur Country UK, 2013
- Conference Chairman, Social Media Week Lagos, London, Sept 2013
- Mobile Entertainment Africa 2012
- Nigerian Entertainment Conference 2014